Evaluation of music video

I was given a task to create a music video. I’ve learn that music video is not just music video you can make it more than just a music video for example when you watch a Michael Jackson music video he makes it more like a movie 10 to 12 mins my chosen artist is Drake, so I decided to research into Drake’s previous music videos to give me an understanding of what camera shots, editing styles and outfits to use when making my music video. In Drake’s music videos I found that he dressed very casual in just jeans and a normal top. He did not shave which may give the audience an idea that he is feeling really rough. This gave me ideas that I can show how the character is feeling just by the outfit, hair and make-up.

The editing was very fast because the music genre Hip-Hop and Rap which is quite up beat songs. Before creating my music video I researched into camera shots and editing styles of my chosen genre and watched the camera shots and editing styles that Drake used in his music video to give me an idea of what I can do. This will help when making my music video because it help me understanding what my target audience will want and I know they will enjoy it because they liked it in Drake’s music video.

The first thing I done after choosing my song was analyse the lyrics. This gave me the ideas of what I’d want to happen in my music video. Once I had a rough idea I started creating a storyboard. I attempted the storyboard 4 times until I got it right and had my final idea of what was going to happen in my music video. I then I had to decide where the locations were. Once id decided I had to fill out a location release form. To make sure I was organised before I start recording I created a filming schedule to make sure everybody was in the right place at the right time.

Storybored

Filming schedule

Drake Lyrics

Location release agreement

LOCATION RELEASE AGREEMENT

Datethe 9/1/12

Dear Sir/Madam,

I am writing to confirm our agreement as follows:

a) You herby grant the producers the right to record in the bed room that will be saby house and her bathroom and I will be using the derma room in our school OAH discuss the use of the property and how equipment will be required for the shoot.

b) The period will be from the 16^TH of January until the 23^rd of January Other days of half days will be agreed before filming.

c) All rights in the recording made and/or taken by the producers at the property shall be vested with the producers and they shall be entitled to assign, licence and/or exploit the same by all means in all media as they may at their absolute discretion elect. The producers shall be entitled to refer to the property by its true name or by a fictitious name or not to refer to the property by name and shall have no obligation to the owners to include any or all of the recordings in any films of the programmes or to exploit the same or any film or programme in which the same are included.

d) you will replace or pay for any damage caused by cast or crew

e) what your expectations are of the location and how you will abide by their rules

f) This agreement shall be freely assignable by the producers and shall be interpreted in accordance with the laws of England and Wales and Scotland.

Show your appreciation

Yours faithfully

Jhevaughn burford

Risk Assesment

Creative Brief