Target audience

A target audience is important when creating a music video because it is essential to know how to target an audience and how to create a music video that the audience would like to watch and enjoy. Another reason why a target audience is important is because it allows the music directors to successfully plan a music video that would include a detailed mise-en-scene and micro elements.

My target audience is for boys and girls between the ages of 14-21, because they reflect the music genre. Also my song choice is a song that young audiences listen to because it reflects their life style, also if they like to go clubbing sometimes my artist will get played so they know about him very well. I will be wearing clothes that attracts the female audience to get myself a bigger audience.

Sony music entertainment

In the music industry, a record label is a brand associated with the marketing of music and music videos. Artists are often managed and owned by a record label to broaden their audience market their albums and to be promoted and heard on radio, television and other media.The four major labels have sub-labels as well. These are labels that work on their own but are owned by one of the four major labels.As well as this there is independent labels indie. These are record labels that are not owned by one of the four major labels.

Syco Music/Leona Louise Lewis Pop, Contemporary R&B

 Sony music latin / Pitbull Up Beat Hip Hop.

 RCA Records/ Kelly Brianne Clarkson Improve Mostly pop. She can and has sung many styles of music such as pop rock, rock, alternative, country, jazz, big band, r&b, soul, pretty much anything the girl wants to sing she can pull it off.

Def. JAM recordings / Kanye West he more off a rapper then a singer that what def. jam does help people with the tale and concentrate on rapper Def. jam can help kanye west make a really good rap video because what they do is give money to you so that you can make your music video. Once your video has been created they then take back the money from the money you made in the music video you made.

Just as both R&B and hip-hop music were influenced by earlier genres of music, there are many music genres that have been inspired by and derived from R&B and hip-hop. R&B music has influenced funk, rock an roll, soul and reggae music, whereas electro, break-beat, grime, trip-hop and drum 'n' bass are the derivatives of hip-hop music. Both music genres continue to inspire other music styles.

Research into your chosen artist

When was your artist signed to that label?

 In June 2009 Drake signed a recording contract with Lil Wayne's Young Money Entertainment In November 2009.

How long has your artist worked with that label?

He been there since 2009 to 2011 so he been with them for 2 year and I still can see him there in the next 4 to 6 year time.

How does the label benefit the artist?

Drake has worked with several other hip-hop artists such as Lil Wayne, Young Jeezy, Kanye West, Eminem, and Jay-Z. With the success of his mix tape turned So Far Gone, Drake has been nominated for several awards including Grammys, even being selected to perform at the 2010 Grammy award ceremony. Drake has also won several awards, including two Juno Awards in 2010 for Best New Artist and Rap Recording of the Year. This has benefited a lot because he rap and sing with these artist and if you do what he does then your name with be on the map.

How was the artist singed to the label?.

 After weeks of speculation, Drake has chosen to go with the home team and sign with Lil Wayne's Young Money Records, according to a source close to the situation. The deal breaks down as a joint venture between Young Money and Cash Money, with Universal Republic distributing. Drake's management was adamant that he should be viewed as an independent artist, although Universal will distribute the project.

successful singles and albums 

Drake planned to release his official debut album, Thank Me Later, in late 2009, but the album's release date was postponed, first to March 2010 then May 25, 2010 Universal Motown then stated the album had been pushed back three weeks for a June 15, 2010, release. The album has collaborations with the likes of Kanye West, Jay-Z and Lil Wayne while forgoing planned duets with Trey Songz and Danny!. On March 9, 2010, Drake released the first single from his Thank Me Later album, also known as "Over". It reached No. 14 on the Billboard Hot 100. the lighting in his Video are very good i think he like when the light on his face becuase  he now the fan love him and thinks he good looking so they gett that bit more off him also darke was a actor and he was a good rap he was just a underground king what this is you rap with other raps underound and i think that where it all started for him and know he with young money

Do you think music videos should be censored?

Censorship is the suppression of speech or other public communication which may be considered objectionable, harmful, sensitive, or inconvenient to the general body of people as determined by a government, media outlet, or other controlling body. There are people that work against it and work for it what they do is take you music video and judge whether it is eligible for the public to watch they will not allow a song to be put on TV channels if they deem it to be inappropriate. Also companies such as Ofcom allow anyone to report things they feel are offensive or should not be seen by children. Ofcom then censor it or take it off completely.

Artists that have been affected are:
• Rihanna
• Eminem
For example Rihanna they censored her music video wasn’t good video to the kid that are watching TV at night and it the thing she have in the video like smoking, drinking, drugs and sex and the people are watching it will find it really rude because there are kids out there that look up to this artist. Therefore having rude and obscene scenes in the video will be over the top.
Eminem don’t really care about the news say or TV say i does what feel good and he say you can’t tell me what I can do and what I can the saying I rap what I feel and what I’ve been going though since I was a young boy and people just think I’m coming out with this when I’m really not I say what been doing or what’s been happening to me in the pass and my fans can really get where I’m coming form with that and they are goon be people out there that don’t like what I do but I’m goon since do what I’m goon do.
Artist: Eminem
Age: 39
Music: rap hip hop
Eminem was one of the most like people rap in the world because he was real and the fan like that about him if you took that always form him then they won’t be a Eminem he bring the fun to the rap world and people see him as a roll meld and there people out there who want to stop what is doing but if that happened then they will be a big controversy and then the news will get in to it than the hold media and people try make him look bad but what he doing is something that he likes since he was a boy and he took it up and work at it and no look where he is he one off the best raps in the world right now
When he says something that the audience don’t like that will try to make it look as if he saying it to them but the reason for something he does is to get out his feeling and that what make a good rap.
The parent:
Hello I want inform you on the music video Eminem is bring out to the audience I think he a bad roll to the kid out there and I have two kids and I wouldn’t want to hear something like that what he say in his song is very rude talking about what he been thought but we wouldn’t like to here but there people think what he does is fun and good but me I don’t think so and I wouldn’t want my kids watching it they young 8 and 14 but what I don’t know is when they go out they might hear something like that and bring it home and get in to it and that what I don’t want my kids grow up on

Audience

A Top management, bankers, lawyers, doctors and other professionals
B Middle management, teachers, many 'creative' e.g. graphic designers etc.
C1 Office supervisors, junior managers, nurses, specialist clerical staff etc.
C2 Skilled workers, tradespersons (white collar)
D Semi-skilled and unskilled manual workers (blue collar)
E Unemployed, students, pensioners, casual workers

A. I think a lawyer will be in to r&b just so they can relaxing and something you think about the reason I said this is because when they working or doing something they want be in the mood to work and that what r&b can do and also slow jam. Something like kiss have a lot of these music on it
B. A teachers can really relax to anything really because they all in to deified kind genres rap, hip hop, dance, jazz,. for example if very one enjoy all kind of music the reason I say this is because it not very goon chill out to these kind tune
C. A teachers can really relax to anything really because they all in to deified kind genres rap, hip hop, dance, jazz, for. example if very one enjoy all kind of music the reason I say this is because it not very good chill out to these kind tune
C1. I think will chill out to something like vh1 because they have a lot of they genres on this channels.
D. I think a semi –skilled will rather chill out to some like vh1 because they have a lot of music for example they have pixie Lott and. the wanted they are the kind tune you will chi8ll out to or if you a young parson you will chill out to something like hip hop and rap.
E. This one is like for people between the age of 14 to 20 because it something that they can relate to and sort think about thing or life for example when people do a song this days is real life that what make the target audience what this does is make people mine and your age get in to in and buy they tune.